What Homeowners Value Most When Choosing an Architect for Their Project

For many homeowners, their project is often a once-in-a-lifetime investment that impacts their household finances and their daily comfort. Choosing the right architect or designer feels like a daunting decision.

Cottage has interviewed dozens of homeowners to understand what they value when evaluating and selecting their preferred designer:

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Timely Communication

Reaching out proactively and responding quickly and thoughtfully builds trust early on. It shows homeowners that their project is a priority, reducing fears of being overlooked or delayed. Designers that respond within the first 48 hours significantly increase their cahcnes to match. 

Local Expertise

Everyone has heard horror stories about permitting and inspection delays. Homeowners want a designer who has experience working in their specific city, or regions with similar geological and permitting requirements. Be sure to highlight your experience prominently.

Face to Face Meetings

Most homeowners prefer an in-person consultation. At the very least, you should offer a video conference. A face-to-face connection can be the deciding factor in building rapport.

Clear Proposals

Homeowners are usually not construction experts. They desire transparent proposals that outline deliverables, exclusions, and lump sum costs. Remember to avoid industry jargon or technical terminology. The clearer your proposal, the easier it is for homeowners to understand the value of your services.

A Portfolio That Matches Their Style

Homeowners are often drawn to designers whose portfolios showcase styles similar to their vision. Investing in professional photography and including pictures that speak to their aesthetic goes a long way.

Positive Reviews & References

Finally, positive reviews and testimonials build credibility and differentiate your profile. Homeowners want to see that you’ve successfully completed similar projects for happy clients.

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These insights, directly from homeowners, will turn a good designer into the right designer.